How a Simple, Single-Minded “Tourism” Campaign Took Home a PR Grand Prix

Earlier today I shared a post on “A Really Good Job” campaign from Murphy-Goodie. It reminded me of the awesome campaign that Tourism Queensland did with their “Best Job in the World” campaign. It was a huge PR success and did a great job utilizing social media. It has already won some big awards and now it won again at International Advertising Festival in Cannes. Here’s a post from Matthew Creamer on AdAge.com talking about the latest.

How a Simple, ‘Single-Minded’ Campaign Took Home a PR Grand Prix

http://adage.com/cannes09/article?article_id=137499

Here’s a case study video on the project:

Posted via email from Diane Charno’s posterous

Social Media Smackdown – DMOs

I just came across a great post from Mengel’s Musings. She has a social media smackdown series and her latest one compares how two DMO’s (destination marketing organizations) are using social media. She compares Columbus, Ohio to Columbia, South Carolina. Both have an impressive presence on many social media outlets, including facebook, flickr, myspace, youtube, twitter and more. Check out the post and then let me know what you think. Oh, and if you’re a DMO, how do you think you would stand up in a social media smackdown?

http://www.amymengel.com/2009/05/20/social-media-smackdown-columbus-ohio-vs-columbia-sc/

Posted via email from Diane Charno’s posterous

Visit Las Vegas’ Latest Push Asks “What’s Your Excuse?”

Today I was catching up on some TV (The Real Housewives of New Jersey – a guilty pleasure) when I saw the latest Visit Las Vegas spot – Chinchilli Day. A man creates a fake holiday as an excuse to stay an extra day in Vegas. Then the commercial asks, “What’s your excuse?” I had to learn more.

“What’s Your Excuse?” is the latest campaign push for Summer travel to Las Vegas. It’s another round of spots that depart from the “What Happens Here” branding approach in order to have a more direct tourism push and message. In this case it’s “add an extra day to your Vegas getaway this summer”. From what I hear, Visit Las Vegas is not benching “What Happens Here” campaign forever, but will evolve it and launch again in the future. Perhaps when the tourism environment improves.

If you’re looking for more excuses to take an extra day off for a trip to Vegas, check out “Shin Wack”:

And, you can find more holiday excuses here: http://www.visitlasvegas.com/vegas/features/summer/holiday.jsp

Posted via email from Diane Charno’s posterous